Requesting MDFs from Vendors: Best Practices

Research Vendor MDF Programs

  • Familiarize yourself with each vendor's MDF program requirements, application process, and reporting expectations.

  • Review the vendor's MDF program documentation and attend any available training or webinars to gain a clear understanding of their process.

Develop a Marketing Plan

  • Create a detailed marketing plan outlining the objectives, target audience, tactics, timeline, and expected results of the campaign.

  • Clearly align the marketing plan with the vendor's products, services, or solutions.

  • Provide a realistic budget and breakdown of the marketing expenses that you plan to incur during the campaign.

Prepare a Compelling MDF Proposal

  • Present your marketing plan in a clear and concise proposal, demonstrating the value of the campaign for both your MSP and the vendor.

  • Highlight the expected return on investment (ROI) and key performance indicators (KPIs) that will be used to measure the success of the campaign.

  • Emphasize how the campaign will drive demand for the vendor's products or services and strengthen your partnership.

Submit the MDF Request

  • Follow the vendor's MDF request submission process, ensuring that all required documentation and information is provided.

  • Submit the request within the vendor's specified time frame, and keep track of any deadlines for reporting or reimbursement claims.

Track Campaign Performance and Report Results

  • Monitor the performance of the marketing campaign, tracking the KPIs and ROI as outlined in your proposal.

  • Regularly communicate the progress of the campaign to your vendor contact, providing updates and addressing any concerns.

  • Complete any required post-campaign reporting, including proof of performance and expense documentation, to ensure timely reimbursement and compliance with the vendor's MDF program requirements.

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The MSP KB is an open source resource by Ashley Cooper and Kelvin Tegelaar